What's
From Japan to the world
a concept brand rooted in the spirit of ‘harmony’ blending tradition with innovation,
WaRLOCK is launched now !
Rock artist HYDE produces an apparel brand with a "Wa" (Japanese) concept for the global market.
Its name is 【WaRLOCK】
WaRLOCK is a second line of "SWITCHBLADE," a street brand that leverages the appeal of OUTSIDER.
It's a collaboration between HYDE and a long-established kimono company in Kyoto.
WaRLOCK is a borderless brand that HYDE wants "you" to wear.
Concept
WaRLOCK aims to evolve the concept of "Wa" (Japanese tradition) by fusing it with "Rock 69."
The brand seeks to transcend boundaries of Eastern and Western styles, gender, race, and nationality. Simultaneously, it carries a global message of stopping (Lock) war (War).
Design Philosophy
The brand focuses on meticulous attention to detail in materials, colors, and forms.
WaRLOCK creates silhouettes that are innovative yet comfortable for everyday wear. It combines simplicity and sophistication with a subtle elegance unique to Japanese aesthetics.
The goal is to appeal to discerning individuals both in Japan and abroad.
Product Line
WaRLOCK's core products are based on traditional Japanese garments, reimagined for modern wear:
- HAORI JACKET: Inspired by the traditional Japanese haori
- HAKAMA PANTS: A modern take on the traditional hakama
These pieces are designed to be mixed and matched with contemporary fashion items, allowing for versatile styling options.
